Create New Value TogetherCreate New Value Together
Second Application PeriodSecond Application Period


Working together to
succeed together!

Connect with people and companies -
making new partners to
create a future together.

Toppan Printing's open innovation program "co-necto" is in its 4th year.
Starting this fiscal year, we invite “Partners(partner companies)” to join in our Open Innovation PoC* Lab program.
This partnering with Partners will evolve into demonstration projects that can create new services, products, and solutions.
Based on "co-creation," – creating new value together - we aim to meet companies and organizations, including startups, for potential business opportunities.

In the first recruitment of this year, we have received applications from more than 100 start-up companies, and we and partner companies are planning to carry out PoC with 5 companies that have passed the final screening. In the second recruitment, based on "co-creation," – creating new value together - we continue to aim to meet startups, for potential business opportunities.

* PoC is an abbreviation of Proof of Concept.
This program includes PMF (Product Market Fit) test marketing

Toppan Printing will support applicants by providing demonstration fields with collaborative partners. Toppan Printing will support applicants by providing demonstration fields with collaborative partners.


OUTLINEApplication Requirements

Second application period
Second application period
Qualification requirements
Companies or organizations with corporate status.
Companies or organizations with in-house services and products that can be verified by the use of PoC.
* Companies that applied for the first period cannot apply with the same services or products, but can apply with new ones for the "co-necto 2020" second period.
Companies capable of collaboration with Toppan Printing and Partners.
Selection Criteria
Competitive advantage/innovation
Contribution to solving social issues
Business and market growth potential
Does the PoC plan meet the needs of partner companies and Toppan Printing?
(Check the partner companies introduction sheet to establish a plan. You can propose multiple PoC plans.)
Selection Method
1st stage screening
application documents
Final stage screening
pitching /interview

* Partner companies may participate in the final selection on a voluntary basis.

Application documents

Enter the entry form and submit the following documents ① and ② .

Entry sheet * Excel (xlsx) format
Download the form from the URL which will be displayed on the screen after entering the entry form and fill it out.
Selection materials

* PDF or PowerPoint (pptx, ppt) format
Layout is free and all of the following items 1 to 3 must be included

  • 1. Company profile
  • 2. Service overview(Overview of the solutions your service provides, issues your service can solve, competing service markets, etc.)
  • 3. Contents of PoC (including cost estimation) that you want to carry out with Toppan Printing and partner companies.

* Notes

・We cannot answer inquiries regarding the progress or results of the examination.

・No materials (including application documents or reference materials) submitted with the application will be returned.

・The results of the examination do not guarantee that PoC will be implemented for businesses that have passed the final examination. Details regarding the implementation of PoC will be decided through consultation between Toppan Printing and the companies that have passed the final screening

・As to the selection materials and planning contents included therein- it is the responsibility of the applicant company not to infringe upon the intellectual property of any third party including copyright, patent right, design right, utility model right or trademark right. Please conduct a thorough survey in advance.

・In principle, the copyright of materials submitted for screening shall be retained by the applicant company.

・In regard to the attribution of inventions, devices, designs, copyrights, know-how and other intellectual property related to the implementation of the demonstration project contents, ownership shall be decided in consultation between the applicant company and Toppan Printing. It will be decided after a separate consultation. In addition, if the applicant company, alone, wishes to acquire intellectual property rights for an invention, device, design, copyrighted material, know-how, etc., please be sure to declare it to the co-necto secretariat when submitting the materials for the first examination.




  • Communication tools that realize B2C and D2C
  • New promotion area related to digital sales promotion
  • A solution that helps to aggregate and distribute information from multiple companies



  • Business efficiency improvement service utilizing AI, RPA, etc.
  • Robotics technology available for smart factories, etc.
  • New IoT platform for office work

Health life


  • Services that utilize IoT to improve the health of consumers
  • New services that realize a healthy and long-lived society
  • Services related to visualization of nutritional information and dietary habits



  • Use of 5G solutions to solve company on-site problems
  • CRM data analytics platform and marketing automation
  • Digital services for specific areas by acquiring and analyzing multiple data



  • Services related to MaaS such as new means of transportation
  • Services related to Real Estate Tech and Prop Tech utilizing IoT and IT
  • Solutions related to personal data storage, utilization of big data or data integration platform



  • Services and solutions that help establish a sustainable Material-Cycle Society
  • Services that help solve social challenges such as food waste or support restaurants
  • IoT services that solve educational inequality or eliminate regional disparities



  • Services that can promote new lifestyles and work styles
  • Solutions that realize new value experience (customer experience)
  • New services that help avoid “ Three Cs”
Special Themes Special Themes



Providing PoC implementation fields and assets

We become one team and the applicant company will be provided hands-on support to establish a plan for a demonstration project.
According to the plan, field and assets will be provided by the contest host


Partial support for
PoC verification costs

The contest host will subsidize 2/3 of total demonstration cost, up to 2 million yen, and the applicant company shall bear the remainder of the cost.

Average amount of support is 2 million yen per one applicant company.


Press releases about PoC

Before and after PoC verification, we will carry out press releases in collaboration with Toppan Printing and partner companies.


Verification of the demonstration project will be followed by consideration of joint venture

After PoC verification, we will share the results including the product market fit, the division of tasks and examine the possibility of mutual collaboration.

PARTNERSPartner Companies

We welcome companies that promote open innovation and new businesses as partners,
and will promote demonstration projects in collaboration with the applicant company and Toppan Printing.

FLOWOverall Program Flow

Overall Program Flow Overall Program Flow

*Payment of PoC related expenses shall be discussed and decided upon in the planning of the demonstration project by PoC.
Payment terms shall be decided after consultation between Toppan Printing and the applicant company.

SCHEDULEScreening Process

Screening Process Screening Process
the second “co-necto” schedule

The companies that have passed the final stage screening will start discussing actual collaborative business with Toppan Printing and/or Partners in March 2021.

CASESCollaboration Case




Supporting companies/organizations
  • StartupGo!Go!
  • General Incorporated Associations Kyushu Economic Federation
  • Fukuoka D.C.
  • f-vbs
  • GVH#5
  • FukuokaGrowthNext
  • TheConmpany
  • GxPartners
  • fukuokacity
  • TEQS
Click here to apply

Join Our Program

Please fill in the email form.
co-nect secretariat will reply later.


Toppan printing resources we can provide

A feature of Toppan Printing is our wide network across a variety of industries.
We provide you with comprehensive support, including R&D.

  • Domestic bases
  • BtoB network
  • R&D expenses (consolidated)
  • Main global bases

About business domain

Development and provision of "total solutions" that take into consideration both business and social issues

Information communication

  • Security

    We provide state-of-the-art and optimal security

  • Content

    Based on synergy between marketing, technology and creativity- we create the best content.

  • BPO

    We maximize corporate value by contributing to business improvement and innovation

Life and industry

  • Packaging

    Offer comprehensive package solutions in a wide range of business areas.

  • Décor

    Produce comfortable, safe and secure living space.

  • Performance
    Materials & Energy

    Provide high-quality and high-performance products globally.


  • Display

    Providing high-quality, display-related products with advanced technology and productivity

  • Semiconductor

    Totally support the semiconductor industry with advanced technology.

*image is an image


Is it possible to apply for “co-nect” with multiple services?
Multiple applications are possible. If there are multiple themes you want to apply for, please apply multiple times along with a proposal that fits each theme.
Can’t I apply unless I participate in the information session?
Yes, you can apply without participating in it.
Are there any conditions such as the number of years of establishment when applying?
No. Although many of the applicant companies are supposed to be startup, any company or organization can apply as long as it has a new business or a new service, however old it is.
If a company applied last year, can an application be made at this time as well?
Yes, a company with new services can apply for “co-nect” 2020.
Is it possible for an applicant company to choose a partner company to carry out PoC by itself?
No. The applicant company that has passed the second screening shall discuss with Toppan Printing which partner company to carry out PoC together with. In addition, the intention of the partner company needs to be confirmed.
What is the maximum PoC cost?
The maximum PoC cost is not limited, but the average amount of support is supposed to be 2 million yen per applicant company. The amount of PoC cost shall be decided upon in the consultation and planning of the demonstration project by PoC after the final screening.
When is the PoC cost paid? Is there any specified payment method?
It shall be paid after the amount is confirmed.
Payment terms including method shall be decided after the consultation.


Inquiry by email